Coastal Data Management Blog
What good is a website that doesn't show up in top search results? No matter how much you have focused and spent on getting a unique design, customized theme and layout for your website, you efforts won't pay back if you failed to get the organic traffic land onto your page.
And how do you attract organic traffic feed on your website?
By making sure that that you appear on top of the search results whenever your target audience looks for a product or service on Google that you and many others are offering. Here are some handy tips to help you improve and uplift your organic listings and eventually attracting more visitors to land on your website.
Find Out the Most Direct Keywords
An effective keyword/keyphrase is your ultimate key to success on Google search ranks. Go through a thorough and intense keyword research, formulate a strictly specific list, and evaluate it on Google's Keyword planner for statistics. Moreover, make it a point to incorporate your specific keywords in your content, on each page, in a smart and skillful manner, without making it too obvious or repetitive.
Content Plays the King
Content can make or break your site. Redundant, outdated and cluttered content turns out to be search engine unfriendly. While you cannot possibly change you web copy every now and then, you can set up a blog, as a subsidiary unit of your website, to publish and float fresh content every now and then. Nothing would improve your organic listing than an effective, smart and on-point content strategy.
Effective Link-building Strategy
Link building is a critical factor for your site©s search engine optimization. The effective and high quality link can do wonders for your page rank improvement, and the wrong link may get you doomed. Quality over quantity should be the key. Spamming your site with too many irrelevant links will not do the job for you. So, you better be focused on inserting a few but high quality, relevant and credible links to get engaged.
Keep Track of Your Stats
It is important to monitor and keep track of your website performance so that you can evaluate your SEO performance, whether it is meeting its objectives or not. If it is, then you would be in a better position to improvise it and if not, you will figure out where actually you are lagging behind. Moreover, an analysis of your analytics will help you figure out what keywords and traffic sources are performing at optimum for visits and conversions.
Integrate Your Social Platforms
Social Media platforms are great to get your website go viral in a flash. Since most of the online population dwells on social media platforms, integrating your social media handles with your website will help leverage its ranking by making it more visible and easily accessible on social networking sites.